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A fair marketplace for northern wild produce

Forest. Water. Farm. Table.

Wild herbs · Fish · Game · Berries · Mushrooms · Farm goods

Buying for a restaurant? See the wholesale catalog

Season guide 2026

When is each harvest ripe?

From blueberries to crayfish: see the seasons for Finland's wild harvest month by month and region by region, and order them fresh straight from the forager.

Open the season guide

Try the most delicious recipes of the season

  1. 1 Kirjolohinyhtöpasta (100 annosta)
  2. 2 Kalapyörykät maivasta ja hauesta (30 annosta)
  3. 3 Haukikebab (30 annosta)

Producers

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Verified producers selling directly to you.

Buying for yourself?

The marketplace has the same harvest in smaller batches — straight from the producer.

Browse the marketplace

Photo: Sanna Kyllönen

Buy and sell Finnish wild food traceable to the forest, bog or lake

Wild herbs · Fish · Game · Berries

We gather pristine raw ingredients — wild fish, game, berries, mushrooms and wild herbs — from foragers and small producers and deliver them to restaurants, caterers and events. One invoice, full traceability, no chasing five producers by phone. We also serve international restaurants that want Finnish natural produce in their kitchen.

Willit makes finding and selling wild and natural produce easy and profitable. We serve everyone who wants more natural produce straight from the wild: we connect Finnish fishers, hunters, foragers and small farms directly with the homes, restaurants and professional kitchens who value real, traceable, wild-sourced produce.

Many small producers do incredible work but only reach a narrow circle of buyers today. At the same time, buyers want to know where their food comes from and pay a fair price directly to the maker. Willit is that bridge — and it gets better with every order at helping producers and buyers find each other.

We build the whole path — from listing a product to payment, pickup and delivery. A fair price, no hidden costs, no guesswork about origin.

Frequently asked about Willit

What is Willit?

Willit is a marketplace for wild and natural produce in Finland. Fishers, hunters, foragers, and small farms sell their harvest directly to buyers — homes, restaurants and businesses.

What can I buy on Willit?

You can buy fresh wild and natural produce - berries, mushrooms, fish, game, wild herbs - plus honey and farm products directly from Finnish producers.

How does preordering on Willit work?

You choose a seasonal product and preorder it. You pay right away — the price is an indicative estimate, and any difference is refunded. If the producer can't deliver, we refund that share in full.

Is Willit available across Finland?

Yes. Willit operates across all of Finland. The available selection depends on local producers and the season. The first Willit kontti pickup points open in Oulu.

What is a Willit kontti?

A Willit kontti is a self-service pickup container: the producer leaves your order in a locker, and you collect it with a pickup code whenever it suits you. The pilot is running in Oulu. Sellers can also rent the kontti for a popup sales day and sell face to face.

Does Willit serve restaurants and professional kitchens?

Yes. Business customers order on invoice, prices are 0 % VAT, and batch details come with every delivery. One order and one invoice from multiple producers. Start from the For businesses page.

What does using Willit cost?

Nothing for buyers. Sellers get the first month free and there is no commission — the buyer pays the producer directly. After that a tier starts at €19/month; a popup sales day is €15/day.

How do I get my order?

Pickup from a pickup point or kontti, or delivery through a logistics partner. The producer never drives the order to the buyer's door themselves.

How do I know where the food comes from?

Every batch carries the producer's name, the catch or foraging location and the date. The same details appear on the product page and on the line items of a business customer's invoice.

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