For producers, farms and small businesses
Your own web shop for producers
Your shop at your own address — you are its only seller and customers buy directly from you. Your products can also surface on the Willit marketplace.
Physical and digital, combined
The same selection at your point, online and on social media — without extra work.
Popup point
You sell on site — at a market, an event or your own shop. Customers pick up their online orders from the same place.
Web shop
The same selection online at your own address. Orders and pickup notifications come straight to you.
Be seen on social media
We help you take your products to social media: customers see your selection and prices right in the post, without clicking anywhere.
Your shop — only your products
The web shop is yours: you are its only seller, and everyone who registers on it is your customer. Willit runs the platform, payments and visibility — you focus on your products.
If you want, your products also surface on the Willit marketplace, with buyers directed straight to your own shop.
How it works
Set up in minutes
Choose a name and web address and pay the €49 opening fee to open your sales point.
Photograph your products
Take a photo — the web shop listing is generated from it automatically.
Customer orders
The customer orders online and picks up at your point.
You get notified
See instantly who is picking up and what — no separate bookkeeping.
49 €
One-time opening fee — basic use is free after that
0 €/kk
Basic use is free — optional paid extras may come later
Instant
Your shop opens at your own address after you pay the opening fee
Frequently asked about your own web shop
Who can open their own web shop?
Any producer, farm, fisher, forager or small business. You get an address like yourname.willit.fi. Your shop opens after you pay the opening fee.
Can other sellers join my shop?
Not without your consent. Your shop is a single-seller shop by default: you sell, everyone else who registers is a customer. A multi-seller marketplace is available by separate agreement.
What does my own web shop cost?
The opening fee is €49 for everyone, including verified sellers. Basic use is free after payment. Willit takes a commission on sales, the same way as on the marketplace.
Do my products also show on the Willit marketplace?
Yes, if you want. Your products appear on the marketplace as cards that direct buyers to your own shop. You can switch this off in your shop settings.
Set up your sales point
Fill in the details below and pay the €49 opening fee — your shop opens once payment is confirmed.