Frequently Asked Questions
Everything you need to know about buying and selling local food, wild fish, game, berries, and natural products on Finland's marketplace for producers.
What is Willit?
Willit is Finland's marketplace for local food. We connect buyers directly with fishers, hunters, foragers, and small farms. Browse products, place an order, and choose how you want to receive it – pickup from the seller, a Willit pickup point, or home delivery. Sellers choose the delivery methods that work best for them and their products.
How do I receive my order?
Delivery methods vary by seller and product. When you place an order, you choose from the options the seller offers. Local pickup can be arranged at the seller's location, a market, or a Willit pickup point – smart pickup cabinets where you can collect your order 24/7 (see willit24.com). Some sellers also offer postal delivery or home delivery through our logistics partners. Delivery costs and estimated times are shown at checkout before payment.
What payment methods are accepted?
Payments are processed securely through Visma Pay. You can pay with all major Finnish bank transfers (Nordea, OP, Danske Bank, S-Pankki, and others), Visa, Mastercard, MobilePay, Apple Pay, Google Pay, Siirto, and OP Lasku. Klarna is available for international orders. All prices include VAT.
How much does selling cost?
Willit offers three service tiers for sellers. Free (€0/mo) – list products, set pickup times, and receive pre-orders at no cost. Buyers pay you directly at pickup. Active (€0/mo, 10% commission) – online payments via Visma Pay, deliveries, and sales reports. No monthly fee. Full (€59/mo, 0% commission) – zero commission, premium features including pickup cabinets and advanced analytics. See details on our pricing page.
Who can sell? Do I need permits?
Anyone can create a seller account. Small-scale foragers (berries, mushrooms, herbs) can start selling immediately under everyman's rights – no permits needed. Fish sales require a primary production notification to the municipality. Game has specific rules depending on the species and processing. Businesses and larger food operations need verification – we check permits and registrations, usually within 1–2 days.
How does payment work for sellers?
For Active and Full tier sellers, online payments are processed through Visma Pay. Buyers pay securely online and sellers receive funds to their bank account after the order is confirmed. For Free tier sellers, buyers pre-order through the platform and pay the seller directly at pickup (cash, MobilePay, bank transfer).
Can I cancel or return a product?
Cancellation more than 2 hours before pickup – full refund. Seller no-show or product significantly differs from description – full refund. Buyer no-show or cancellation under 2 hours before pickup – no refund, as the seller has already reserved the product. Most fresh food products (fish, meat, berries) fall under the perishable goods exception and cannot be returned. Refunds are always returned to the original payment method within 3–5 business days.
What are collective pre-orders?
Group buying for bulk or seasonal products. A seller sets a minimum quantity (e.g., 30kg berries). Buyers commit before the deadline. If the target is met, the seller accepts and individual orders are created. If not, the campaign is cancelled – no charges.
How do messages work?
A private chat opens between buyer and seller to arrange pickup details, share product photos, or resolve any issues. Sellers can also set pre-defined pickup times and locations so buyers can choose without needing to message.
How do you ensure food safety?
Sellers enter all product information including origin, harvest date, and allergens. We verify seller permits and registrations before approval. Every listing includes seller contact information for full traceability. The platform's built-in cold chain and quality monitoring helps ensure product integrity. Anyone can flag a listing through our 24/7 reporting channel.
What happens to my data if I delete my account?
We delete your profile, contact information, and payment details. Transaction history is kept for 7 years as required by Finnish law, but we anonymize it. You can request deletion anytime from your account settings. We do not use external tracking or analytics cookies. Full details in our privacy policy.
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