Frequently Asked Questions
Everything you need to know about buying and selling wild and natural produce. Willit serves everyone who wants more of nature's harvest and local produce straight from the maker – homes, restaurants, caterers and businesses. Fish, game, berries, mushrooms, wild herbs and small-farm produce direct from the maker, for businesses on a single invoice and fully traceable.
Our mission
We offer the Nordic wild catch — fish, game, mushrooms, berries and herbs — pristine ingredients for everyone who wants more natural produce straight from the wild: homes, restaurants, caterers and businesses.
We bring together the scattered, seasonal wild produce of foragers and small producers and make sure homes, restaurants, caterers and businesses — at home and abroad — reliably get the Finnish ingredients they order, fully traceable, and for businesses on a single invoice. Intelligent coordination handles the sourcing for you.
What is Willit?
Willit is a marketplace for wild and natural produce. We serve everyone who wants more of nature's harvest and local produce straight from the maker – homes, restaurants and professional kitchens. We connect buyers directly with fishers, hunters, foragers, and small farms — fish, game, berries, mushrooms, wild herbs and small-farm produce such as honey and vegetables. Browse products, place an order, and choose how you want to receive it – collect it from a Willit pickup point (kontti), or have our logistics partner deliver it. Sellers choose the delivery methods that work best for them and their products. Producer groups – foraging circles, harbor fishermen, small-farm rings and hunting clubs – can also sell together to larger buyers through Willit.
Restaurants and professional kitchens
Answers to what a professional kitchen asks before the first order.
How does a restaurant order?
Browse the business catalogue or tell us what you need. We combine produce from several producers into one order and one invoice. We confirm what is coming and when you can collect it.
What pack sizes do you supply?
Standard professional-kitchen sizes are 5 kg frozen and 2.5–3 kg fresh. Tell us which size suits your kitchen and we will pack accordingly. Say so if you need single-layer packs — they thaw faster and the fish stays whole.
Where and when do I collect?
Collection is from an agreed pickup point. You get a pickup code and the time the batch is there. The pickup point has chilled and frozen storage, so a producer can drop off in the evening and the kitchen can collect in the morning.
Do you deliver to the kitchen?
We agree on delivery per order. Collection from the pickup point is usually fastest, because the batch is there as soon as the producer has dropped it off.
How does invoicing work?
An invoicing customer gets one combined invoice per order, net 14 or 30 days. The invoice carries a reference number and a line-by-line breakdown: producer, product, quantity and origin. Prices are 0 % VAT and you report the VAT in your own accounts.
What if the catch does not come in?
We tell you as soon as we know. The undelivered part is credited, and we offer a substitute species from the same distribution round where one exists. Weather and season affect the catch, and we do not promise what we cannot deliver.
Is there a minimum order?
We set no fixed minimum. Tell us what you need and we will say plainly whether the batch can be delivered sensibly or whether it is worth waiting for the next round.
How do I know where the fish was caught?
Every batch carries the producer, species, catch or picking area and the date. Fishery products also carry the gear type and production method. The details travel on the invoice lines and in the batch identifier.
Can we agree a price for a whole season in advance?
Yes. A seasonal agreement suits produce that is on your menu every week. We agree the quantity, the price and the period — the producer can then plan the season and you know what you pay.
Do the products meet the Heart Symbol criteria?
Some do, some do not. Ask per product, or tell us if the criterion is non-negotiable for you and we will record it in your requirements and not offer batches that fail it.
How is the cold chain secured?
Temperatures in the chilled and frozen zones of the pickup points are measured continuously and logged. A deviation triggers an alarm, and a batch under alarm is not handed over.
Who can buy on Willit?
Willit is open to all buyers. Individuals buy directly from producers at consumer prices – all prices include VAT. Create an account, choose your products, and pay securely online. Businesses and sole traders can buy on B2B terms in the For Businesses section: prices are shown without VAT (0%), you can place large orders directly from producers, and you receive a business invoice for your orders – just confirm your business ID (Y-tunnus). International buyers are welcome too: you can pay with Klarna, for example, and order delivery abroad.
How do I receive my order?
Delivery methods vary by seller and product. When you place an order, you choose from the options the seller offers. Local pickup happens at a Willit pickup point (kontti) – smart pickup points where you can collect your order 24/7 (see willit24.com). We're piloting the kontti network first in Oulu starting August 2026, expanding to other regions after that. Some sellers also offer parcel delivery through our logistics partners. Delivery costs and estimated times are shown at checkout before payment.
What payment methods are accepted?
For most orders you pay the producer directly at pickup — MobilePay, bank transfer or cash. Business buyers pay by invoice. Some sellers also offer online payment via Visma Pay (Finnish online banks, cards, MobilePay, Apple Pay and Google Pay). All prices include VAT.
How much does selling cost?
Signing up and listing are always free, and Willit takes no commission — the buyer pays you directly. What costs money is a locker spot in a Willit kontti: Forager €19/month, Producer €49/month and Business €99/month. A popup sales day at the kontti costs €15/day. You can pause at any time — you only pay for active months.
Who can sell? Do I need permits?
Anyone can create a seller account. Small-scale foragers (berries, mushrooms, herbs) can start selling immediately under everyman's rights – no permits needed. We strongly recommend completing the kerääjäkortti (forager's card) for safe and responsible foraging – also read the general foraging guidelines. If a product is not covered by everyman's rights, secure permission from the landowner before harvesting. Fish sales require a primary production notification to the municipality. Game has specific rules depending on the species and processing. Businesses and larger food operations need verification – we check permits and registrations, usually within 1–2 days.
How does payment work for sellers?
The buyer pays you directly — MobilePay, bank transfer or cash at pickup. Willit doesn't handle payments or take a share of your sales. For restaurant orders Willit invoices the restaurant on your behalf and settles the agreed producer price to you once the invoice is paid. You track orders from your seller dashboard.
Can I cancel or return a product?
Cancellation more than 2 hours before pickup – full refund. Seller no-show or product significantly differs from description – full refund. Buyer no-show or cancellation under 2 hours before pickup – no refund, as the seller has already reserved the product. Most fresh food products (fish, meat, berries) fall under the perishable goods exception and cannot be returned. Refunds are always returned to the original payment method within 3–5 business days.
What are collective pre-orders?
Group buying for bulk or seasonal products. A seller sets a minimum quantity (e.g., 30kg berries). Buyers commit before the deadline. If the target is met, the seller accepts and individual orders are created. If not, the campaign is cancelled – no charges.
How do messages work?
A private chat opens between buyer and seller to arrange pickup details, share product photos, or resolve any issues. Sellers can also set pre-defined pickup times and locations so buyers can choose without needing to message.
How do you ensure food safety?
Sellers enter all product information including origin, harvest date, and allergens. We verify seller permits and registrations before approval. Every listing includes seller contact information for full traceability. The platform's built-in cold chain and quality monitoring helps ensure product integrity. Anyone can flag a listing through our 24/7 reporting channel.
What happens to my data if I delete my account?
We delete your profile, contact information, and payment details. Transaction history is kept for 7 years as required by Finnish law, but we anonymize it. You can request deletion anytime from your account settings. We do not use external tracking or analytics cookies. Full details in our privacy policy.
What delivery options can I offer as a seller?
The default delivery method is always local pickup – simplest and cheapest. You can activate parcel shipping during onboarding or later in your profile settings. Willit integrates with Posti: you generate shipping labels directly from the seller dashboard at Willit's contract rates (Postipaketti to pickup point or home delivery). We also support Matkahuolto and PostNord through your own contract number. The buyer pays shipping; when their order exceeds €80, Willit covers the shipping cost. If a parcel is lost or damaged in transit, the carrier bears responsibility and Willit handles the claim for you.
What does verification require in practice and how long does it take?
Individuals selling everyman's rights products (berries, mushrooms, herbs) are auto-approved – you can start selling immediately. For business sellers we verify the business ID (Y-tunnus), IBAN, and industry-specific permits (e.g. food establishment notification or primary production notification). Submit documents during onboarding – verification typically takes 1–2 business days. If something is missing, we'll contact you by email with exactly what is needed. Rejections are extremely rare because we always help you fix any gaps.
How do I create a listing that actually sells?
A good listing has three parts. Photos: 2–4 sharp, naturally-lit photos – one overview shot and the rest of details (packaging, size, usage). Don't use stock images. Title: concrete and honest, not marketing speak ("Fresh blueberries from Pudasjärvi, 1 kg" – not "Premium berries"). Description: tell who you are, where the product comes from, when it was harvested or caught, and how the buyer should store it. Price boldly – buyers on Willit value provenance and pay for it. Seasonal products are best listed 1–2 weeks before peak season, because many buyers reserve in advance.
What if the product spoils in transit or the buyer complains about quality?
Pack fresh products carefully (cold pack, insulation, correct parcel size) and hand them to the carrier in the morning – the parcel arrives within the same day. If a parcel is delayed or lost in transit, responsibility lies with the carrier and Willit handles the claim for you. If a buyer complains about quality, work through it together in the message chat – most cases resolve with photos and dialogue. In disputes, Willit's customer service mediates and decides on compensation with both seller and buyer interests in mind. Clear product photos, honest descriptions, and quick responses to messages reduce disputes to nearly zero.
What does preordering mean?
With a preorder you reserve the season's harvest in advance, before it's available for pickup. The producer harvests or prepares it in season. You get the freshest harvest and the producer knows demand ahead of time.
Why is the price indicative for some products?
When a product isn't yet in season or the producer is far away, the final price and delivery cost can't always be calculated in advance. We then show an indicative price ('from') or note that the price is confirmed at order.
Do you deliver directly to restaurants, cafés and hotels?
Yes. For businesses we offer a tailored service: we combine an order from several producers at once and deliver the ingredients straight to your kitchen – restaurant, café or hotel. You get a single business invoice for the whole order (prices without VAT, 0 %), and you don't have to deal with each producer separately. Explore the <a href="/yrityksille" class="text-moss-green-700 underline hover:text-moss-green-800">Business section</a> or contact us and we'll tailor the delivery to your needs. For larger and recurring needs we also assemble whole producer groups into one supplier – see <a href="/tuottajaryhmille" class="text-moss-green-700 underline hover:text-moss-green-800">For producer groups</a>.
Can a group sell together – a foraging circle, fishing crew or hunting club?
Yes. Willit turns producer groups – foraging circles, harbor fishermen, small-farm rings and hunting clubs – into one reliable supplier for large buyers. The group registers as a collective, members state what and how much they can deliver, and Willit brings the buyer. The buyer gets one delivery and one invoice. Read more on the <a href="/tuottajaryhmille" class="text-moss-green-700 underline hover:text-moss-green-800">producer groups page</a>.
Who invoices when a group sells together?
None of the members. Willit sells the goods in its own name for the producers' account (commission trade) and invoices the buyer. For each member Willit draws up the settlement statement on their behalf (self-billing, agreed when joining the group) – so you never write an invoice: you receive the money and an itemized statement showing delivered kilos, the agreed price and your share.
How is the money split between group members?
Once the buyer has paid, Willit computes each member's share – based on delivered kilos and the pre-agreed producer price – and pays it straight to the member's account as an ordinary bank transfer. The group, for example the club's treasury, can retain an agreed common share. Automatic group-level split settlement is coming; until then settlements are handled per producer.
Didn't find an answer to your question?
Contact us and we'll be happy to help!