Our Promise
Nordic Food Manifesto and our commitment to local food
Nordic Food Manifesto
We believe that food is more than nutrition. It's a connection to the land, traditions, and community.
"Every meal is an opportunity to support a local producer and cherish traditions."
Willit was born from the need to connect Nordic people with their food culture. We want to make wild fish, forest bounty, and local producers' delicacies accessible to everyone – directly and fairly.
Why it matters
A large share of Finland's wild berries go unpicked every year.
A significant share of the world's food goes to waste.
Nordic ecosystems managed for generations.
UN Sustainable Development Goals
Our operations are guided by the UN Sustainable Development Goals. Here's how we make a difference:
Responsible Consumption and Production
We reduce food waste by connecting harvesters with buyers for products that would otherwise go unpicked. A large share of Finland's wild berries go unpicked every year.
Decent Work and Economic Growth
We create income opportunities for rural communities, small-scale fishers, hunters, and foragers who currently struggle to access markets.
Life on Land
We connect harvesters with buyers and help preserve traditional knowledge of Nordic ecosystems.
Sustainable Cities and Communities
We strengthen rural economies and preserve food culture that connects people to their land and heritage.
Our Commitments
Local First
Local producers and short supply chains always come first.
Fair Treatment
Producers receive a fair price for their work.
Transparency
We openly share each product's origin and producer.
Community
We support local communities and traditions.
Preserving Traditional Knowledge
In the Nordic countries, we have developed a unique relationship with nature over centuries. We know when berries are at their best, and how to fish and hunt responsibly.
Willit is not just a marketplace – it's a bridge between generations. We help pass this valuable knowledge forward and make its benefits accessible to everyone.
"When you buy from a local producer, you're not just buying a product – you're buying a story, a tradition, and a future."
Be part of the change
With every purchase and sale, you support local producers and local food.