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Willit

Connecting local producers and buyers. No middlemen, with automated pickup points to bring food closer.

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Co-funded by the European Union. The Willit project builds a digital marketplace for arctic food and supports direct sales from local fishers, foragers and small producers to consumers. Funded by: European Agricultural Fund for Rural Development and Oulun Seudun Leader ry, programme period 2023–2027.

Lahikalaa.fi — a digital marketplace and cold pick-up network for the Bothnian Bay's professional fishers. The project opens lahikalaa.fi, an online service aimed at professional fishers on the Bothnian Bay coast, bringing their catch directly to consumers and restaurants to order, and pilots a fresh-fish cold pick-up point in the Oulu region. The goal is for the fisher to focus on fishing while the service handles the selling. The project is funded by the European Maritime, Fisheries and Aquaculture Fund (EMFAF) via the Bothnian Bay coastal Kalaleader. Grant awarded: €17,500.

We support professional fishers

Willit supports Finnish professional fishers — currently along the Bay of Bothnia coast. The fisher focuses on fishing, we handle the sale: fresh catch straight to homes, restaurants and professional kitchens. The marketplace is intended for registered commercial fishers, not recreational anglers.