Pickup Points
Fresh local food products 24/7 — collect when it suits you
Willit pickup points are smart refrigerated cabinets where you can collect fresh local food anytime. Producers stock the cabinet, you pick up — easy and safe.
How the Willit system works
Willit combines an online marketplace with physical pickup stations. Producers can sell directly online — or deliver products to a Willit station, where buyers can pick up or order home delivery.
Not all produce can be sent via postal delivery.
Buy directly at station
Visit the pickup station and buy fresh local products on the spot.
Order for pickup
Order online and collect from the station at a time that suits you.
Partner delivery (coming soon)
Order home delivery via partner courier — 10 km delivery radius from the station.
Three ways to shop
Producers deliver to the Willit station — you choose how you want to shop.
Producers deliver
Local fishers, hunters, and farmers deliver fresh products to the Willit station.
Willit pickup station
Temperature-controlled storage keeps products safe until you need them.
Pickup Point Locations
Why pickup points?
Open 24/7
Collect local food products whenever it suits you, at any time of day.
Cold chain maintained
Energy-efficient Bluetooth temperature monitoring. Frozen -18°C, fish 0–2°C, other products 2–8°C.
Automatic management
Inventory, sales, and expiration managed automatically. Payment directly to account.
Food safety compliant
Meets EU food regulation (852/2004) and Finnish Food Authority requirements.
Hub-and-spoke logistics
We are building a hub-and-spoke logistics network together with our logistics partners. Pickup points serve as local hubs, from which products are distributed efficiently — either directly to the buyer or to the next node.
Local hubs
Pickup points consolidate producers' products into one location for efficient distribution.
Spoke delivery routes
Logistics partners handle transport between hubs and to end customers.
Partner network
We are building the logistics network together with local and national partners.
Interested in a pickup point?
Contact us to find out how a pickup point could serve you — whether as a sales point or a collection option.
Contact us