Sell wild produce: berries, mushrooms and herbs
List your harvest for free, set the price per kilo yourself and drop the batch at a pickup point. As a private picker you need no business ID, and produce gathered under everyone's rights is usually tax-free. Buyers include homes and restaurants.
✓ Berries and mushrooms
✓ Herbs and tea
✓ Honey and bee products
✓ Natural cosmetics
How you sell your harvest
Three steps from picking to payment — no middlemen, no buyer's day price
1. List your harvest for free
Add berries, mushrooms or herbs in minutes: quantity, picking date and place. Listing is free and ties you to nothing. Produce under everyone's rights needs no business ID.
2. Set the price per kilo yourself
You decide the price, not the buyer. You can also print price labels and build a price list for your own customers — for a market stall, a kiosk or a restaurant.
3. Drop the batch at a pickup point
The buyer pays online. You leave the harvest at a pickup point and the buyer collects it there. No meet-ups to arrange, no deliveries to drive.
Why sell wild produce on Willit?
You sell commission-free
As a private seller you pay no commission at all. No listing fee, no monthly fee, no commitment.
No business ID, no tax puzzles
Berries and mushrooms gathered under everyone's rights may be sold as a private person, and the income is usually tax-free.
Buyers find your harvest
Your produce shows on the harvest map and in search results. Households and restaurants are looking for exactly what you picked this week.
What wild produce can you sell?
Berries
Blueberry, lingonberry, cloudberry, raspberry, strawberry, cranberry, sea buckthorn
Mushrooms
Chanterelle, porcini, funnel chanterelle, black trumpet, milk caps
Wild herbs
Nettle, spruce shoots, fireweed, meadowsweet, ground elder
Other wild products
Honey, beeswax, chaga, birch sap, natural cosmetics
Note! Selling berries and mushrooms gathered under everyone's rights does not require a food premises notification in small quantities. Processing — jams, juices, dried mushrooms — does require one, plus a business ID.
What should you ask for your harvest?
The price per kilo moves with the species, the season and the crop: in a good blueberry year it drops, in a weak one it rises. You set the price yourself. Check the harvest map for what is in season right now and what similar produce sells for.
How your harvest sells faster
The same bucket fetches a different price depending on how it is listed. These five things matter most.
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1
List right after picking
Freshness sells. Mark the picking date — the buyer sees it on the product card and buys with more confidence.
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2
Take one decent photo
A daylight photo of the bucket or punnet is enough. A listing without a photo gets scrolled past.
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3
State the quantity in kilos
"5 kg of blueberries" sells better than "a bucketful". The buyer can work out whether the batch fills a jam pot or a restaurant week.
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4
Name the picking area
The municipality or village is enough — you never have to reveal your spot. The place is traceability for the buyer and a selling point for you.
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5
Hit the start of the season
The first batches of a season fetch the most. Check the harvest map for what is just starting and list before the peak.
Vastuullinen keruu
Suosittelemme lämpimästi kerääjäkortin suorittamista – se opettaa turvalliseen ja vastuulliseen keruuseen sekä luonnontuotteiden tunnistamiseen. Tutustu myös yleisiin keruuohjeisiin. Muista, että jokaisenoikeudet eivät kata kaikkea: jos kerättävä tuote ei kuulu jokaisenoikeuden piiriin, varmista lupa maanomistajalta ennen keruuta.
Restaurants buy what is in season
A professional kitchen buys what is available right now — but it will not call five numbers to get it. That part is our job.
One order, many producers
We combine the batches so the kitchen gets one order and one invoice. You deliver only your own batch.
You do not write the invoice
Willit invoices the restaurant and settles the agreed producer price with you. No invoicing software, no contract of your own with the kitchen.
You deliver to a pickup point, not to the kitchen
You leave the batch at the agreed pickup point and the kitchen collects it in its own time — you do not have to fit your day around a restaurant's rush.
Frequently asked questions about selling wild produce
Where can I sell the berries and mushrooms I pick?
On Willit you sell straight to the buyer: you list the harvest, the buyer pays online and the batch changes hands at a pickup point. The usual alternatives are a market stall, a REKO ring or berry buyers, but there the buyer sets the price. On Willit you set the price per kilo yourself, and restaurants and professional kitchens buy from the same listing.
Is selling berries and mushrooms tax-free in Finland?
Income from selling wild berries, mushrooms and cones gathered under everyone's rights is tax-free under section 89 of the Income Tax Act, as long as it is not wage income. Processed products such as jams and dried mushrooms are taxable income. Check your own situation in the Tax Administration's guidance.
Do I need a business ID to sell berries?
Not for produce gathered under everyone's rights. Berries, mushrooms and wild herbs can be sold as a private person in small quantities without a business ID. You need one when selling becomes regular business activity or when you sell processed products.
How much is wild produce paid per kilo?
You set the price yourself. Prices per kilo vary with the species, the season and the crop: in a good blueberry year the price drops, in a weak one it rises, and rarer species such as cloudberry fetch more. Check the harvest map for what is in season and what similar produce sells for on Willit.
How much commission does Willit charge?
Willit takes no commission at all — you keep everything you sell. Listing is always free. A locker spot in a Willit kontti and extra tools cost a flat monthly fee, starting at €19/month. See all tiers on our pricing page.
How does pickup work in practice?
When a customer buys your harvest, you drop the batch at a Willit pickup point, or our logistics partner collects it from you. The customer collects their order from the pickup point. You never have to arrange a handover with the buyer.
How quickly do I get the money from sales?
The buyer pays you directly — MobilePay, bank transfer or cash at pickup. Willit doesn't handle payments or take a share of your sales.
Who writes the invoice when a restaurant buys?
Not you. Willit sells the goods in its own name for the producers' account and invoices the restaurant; a settlement statement is drawn up on your behalf. You need no invoicing software and no contract of your own with the kitchen. Consumer sales are paid online as before.
Can I sell jams, juices or dried mushrooms?
You can, but processing counts as food manufacturing: it needs a business ID and a food premises notification to your municipal health inspector. The income is then taxable. Gathered, unprocessed produce needs neither.