Sell game online: moose, deer and wild boar
List your catch, set the price per kilo yourself and drop the batch at a pickup point. The hunting date and municipality travel on the handover document all the way to the buyer. Selling to restaurants is possible only after meat inspection.
Moose, white-tailed deer
Duck, goose, pheasant
Wild boar, hare
Game meat is a growing trend
Domestic and traceable
Wild game from Finnish forests
Natural
Wild meat without additives
Local
Finnish game from Finnish hunters – a short way from the hunt to the buyer
Start selling game
Register as hunter
Sign up as a seller for free and tell us about your game handling expertise
List available game
Specify species, processing and availability
Drop off at a pickup point
Drop the game at a pickup point (kontti) for the buyer to collect
⚠️ Important about game sales
Game meat sales require:
- Food premises notification to food authority
- Proper meat inspection (exceptions for small batches in direct sales)
- Game handling hygiene expertise
- Cold chain maintenance
A hunter can sell limited quantities of game directly to consumers without meat inspection. After meat inspection, game can also be sold to restaurants and businesses — see the food guide. Read more at Food Authority
Why sell game on Willit?
Better price: Sell directly to the buyer at a fair price
Local pickup point: No packaging, no cold transport
Appreciative community: Customers understand the value of work
What can you sell?
- • Moose, white-tailed deer (as meat portions or ground)
- • Forest birds (duck, goose, pheasant, black grouse, capercaillie)
- • Small mammals (hare, squirrel processed)
- • Wild boar (growing demand)
Who buys the game — and at what price?
Households buy single cuts from a pickup point. Restaurants and professional kitchens buy on invoice, but only after meat inspection. You decide the price per kilo: it depends on the species, the cut and the handling. Check what game sells for on Willit right now.
How your game sells faster
The same moose fetches a different price depending on how it is listed. These five things matter most.
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1
List the cut, not just "game"
Buyers look for tenderloin, roast or mince — not "moose". List the cuts separately: tenderloin, sirloin, roast, shoulder, mince and bones for stock.
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2
Mark the hunting date and municipality
They are mandatory traceability details and travel to the buyer on the handover document. They also tell the buyer the meat is fresh and that you know where it came from.
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3
State the handling and pack size
Uninspected game is sold whole or in large cuts. Say whether the meat is fresh or frozen and in what size pieces — a household buys 1–3 kg, a professional kitchen 5 kg at a time.
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4
Spell out the cold chain
Mark the freezing date and storage temperature if the batch is frozen. The buyer's most common doubt is about handling after the hunt — answer it before it is asked.
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5
List at the start of the season
The season's first batches fetch the best price, and game has its own demand peak before Christmas. List while the catch is fresh, not when you are clearing the freezer.
Frequently asked questions about selling game
Where can I sell game?
On Willit you sell straight to the buyer: you list the batch, the buyer pays online and the meat changes hands in a chilled pickup point. A hunter may sell limited amounts of uninspected game directly to consumers. Selling to restaurants and professional kitchens requires meat inspection — after that the same listing reaches them too.
How much is moose meat paid per kilo?
You set the price per kilo yourself. It depends on the species, the cut and the handling: tenderloin is priced differently from shoulder, and inspected meat differently from uninspected. Check the listings for what moose, deer and wild boar sell for on Willit right now.
What permits do I need for selling game?
A hunter may sell limited amounts of uninspected game directly to consumers, whole or in large cuts. You need hunting permits and traceability details (hunting date, municipality). Processed game (mince, sausage) requires meat inspection and a food premises notification.
How much does selling cost?
Selling is free and there is no commission — the buyer pays you directly. List your game, receive preorders and agree on pickup at no cost. A locker spot in a Willit kontti costs a flat monthly fee from €19/month — see the tiers on our pricing page.
How does payment work?
The buyer pays you directly — MobilePay, bank transfer or cash at pickup. Willit doesn't handle payments or take a share of your sales. If you like, you can activate online payments (Visma Pay) so the buyer pays when ordering.
How does traceability work?
You add the hunting date and municipality to the product details. The buyer receives them automatically on the handover document. We follow the traceability requirements of food legislation.
Start selling game today
The first month is free and listing takes a few minutes. You can sell the season's first batch right away.
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