For producers, farms and small businesses
Your own web shop for producers
Your shop at your own address — you are its only seller and customers buy directly from you. Your products can also surface on the Willit marketplace.
Physical and digital, combined
The same selection at your point, online and on social media — without extra work.
Popup point
You sell on site — at a market, an event or your own shop. Customers pick up their online orders from the same place.
Web shop
The same selection online at your own address. Orders and pickup notifications come straight to you.
Be seen on social media
We help you take your products to social media: customers see your selection and prices right in the post, without clicking anywhere.
Your shop — only your products
The web shop is yours: you are its only seller, and everyone who registers on it is your customer. Willit runs the platform, payments and visibility — you focus on your products.
If you want, your products also surface on the Willit marketplace, with buyers directed straight to your own shop.
How it works
Set up in minutes
A name and a web address are all it takes — your sales point is ready to test right away.
Photograph your products
Take a photo — the web shop listing is generated from it automatically.
Customer orders
The customer orders online and picks up at your point.
You get notified
See instantly who is picking up and what — no separate bookkeeping.
49 €
One-time opening fee — basic use is free after that
0 €/kk
Basic use is free — optional paid extras may come later
Instant
Try it free on your own address before publishing
Frequently asked about your own web shop
Who can open their own web shop?
Any producer, farm, fisher, forager or small business. You get an address like yourname.willit.fi and can test the shop for free before publishing.
Can other sellers join my shop?
Not without your consent. Your shop is a single-seller shop by default: you sell, everyone else who registers is a customer. A multi-seller marketplace is available by separate agreement.
What does my own web shop cost?
The opening fee is €49, after which basic use is free. Willit takes a commission on sales, the same way as on the marketplace.
Do my products also show on the Willit marketplace?
Yes, if you want. Your products appear on the marketplace as cards that direct buyers to your own shop. You can switch this off in your shop settings.
Set up your sales point
Fill in the details below — you'll get your own address to test immediately.