About Us
Champions of local food culture
In the North, nature is more than environment we live in
It is the foundation upon which our livelihoods and identity have rested since the beginning of time. And Willit wants to preserve this cultural heritage for future generations.
Our Team
The driving force behind Willit is Risto Holappa, a software developer from Oulu. As a startup founder, Risto's daily work includes not only application development but also sales partnerships and investor relations.
Growing up in the North, the culture of fishers, hunters, farms, and small producers - its challenges and opportunities - have become familiar. Advancing the local food chain through technology is strongly connected to preserving Risto's own identity and way of life.
Sanna Kyllönen - Operative Lead
In autumn 2025, Sanna Kyllönen from Kainuu joined the Willit team as operative lead. As a versatile business developer, Sanna's role also includes strategic sparring and communications tasks.
For Sanna, nature represents the source of all well-being. In Willit, Sanna sees a unique opportunity to strengthen and cherish traditional livelihoods, thereby strengthening the conditions for life across Finland.
Our Mission
At Willit, we believe that local food culture is worth preserving. Fishers, hunters, farms, and small producers deserve a fair marketplace - and consumers deserve access to fresh, local food.
Proudly from Oulu
European Capital of Culture 2026
Want to be part of the story?
Join Willit and be part of the local food revolution!