Authentic Finnish wild food, direct from the source
Discover wild berries, mushrooms, game and artisan products from the Arctic forests of Finland. Source directly from local producers for your restaurant, shop or kitchen.
Our sellers
What our producers say
“This is truly a great concept! Lovely that there is a marketplace like this for us northern producers too.”
Within Nature“It was really effortless to make a delivery — just print the package label and put the products in the box.”
AnunaWillit helps local food producers sell directly to consumers 24/7 – the pickup cabinet handles the cold chain, the platform handles payment. €0 startup costs. Even small-scale operators gain visibility: fishers, hunters, foragers, small producers, farms, everyone is welcome. We also activate business buyers (B2B) including restaurants, cafés, hotels, catering, wholesalers, and processors, as well as international customers.
Willit Pickup Stations
Production-ready — scalable everywhere
Willit pickup stations intelligently adapt to any environment. Built-in low-energy Bluetooth temperature monitoring keeps the cold chain under control. Purchase from the online marketplace or directly at the station — Marketplace, pickup station, and consumer form a seamless loop. Low cost, production-ready, and scalable anywhere.
Pickup Stations — ready to deploy
Production-ready: Bluetooth temperature monitoring and remote management built in
Omnichannel sales: buy from the marketplace or at the station, same experience everywhere
Marketplace ↔ Pickup Station ↔ Consumer: a three-way loop that runs automatically
Low cost and scalable: no large upfront investment, expand to new locations fast
Smart placement: right product, right place, calculated by demand
Web version is now live at app.willit.fi
Mobile app coming soon (in beta)
The Willit app is coming to App Store and Google Play
Let customers find you
Willit supports fair and responsible trade. We engage in open dialogue with natural product industry associations to avoid the worst pitfalls.
Finns value local natural products. Many would buy ingredients directly from producers if only they knew where to find them. With Willit, you can create a sales listing from your phone, even from the middle of the forest. Creating listings, communicating with customers, and handling payments all happen lightning-fast on the platform. With Willit, even small producers get their products visible. International customers can also find your listings on the platform.
Why Willit?
For sellers
- 1Creating a sales listing is truly easy, fast, and free.
- 2The platform helps you stay on top of orders and handle logistics and payments.
- 3Pre-sales enable adjusting production volumes well before the season.
For buyers
- 1Find seasonal favorite products nearby.
- 2Your money is safe until you pick up your purchase.
- 3You can be sure of the product's origin while supporting the domestic natural resource economy.
How it works
- Register an account at willit.fi
- Create a sales listing: upload a photo, product description, and pickup location.
- Deliver and confirm the order to receive payment to your account.
We charge a 10% commission on the order value.
We keep your privacy and money safe. The system monitors sales volumes and guides you to register as a business when activity becomes professional.
Interested in Finnish natural products?
We connect international buyers with authentic Finnish wild food producers. Contact us for wholesale and partnership opportunities.
Contact for International Sales