Buy fresh fish directly from Finnish fishermen
Willit connects fishermen and fish lovers. Fresh perch, pike-perch, whitefish, salmon and other species directly from Finnish lakes and sea areas. Pre-order or buy immediately available fish. Full traceability from catch to consumer.
Available across Finland · Daily fresh catches · Pre-order and immediate availability
Fishermen across Finland: Lake region, Baltic Sea coast, Bothnian Bay, Archipelago, Lapland and other areas.
Freshness
24 h from catch
Fish delivered or picked up within 24 hours of catching. It doesn't get fresher.
Fishermen
100+ active
Over hundred professional and recreational fishermen across Finland offer their catch.
Fish species
15+ species
From perch to pike-perch, whitefish to salmon - wide selection of Finnish fish.
Freshest possible fish
Fish comes directly from fisherman without middlemen. You know exactly when and where the fish was caught. Often from catch to table in under 24 hours.
Full traceability
Every fish is traceable to a specific fisherman and fishing area. All fishermen are registered and comply with food and fishing legislation.
Support local fishermen
When you buy directly from fisherman, all money goes to the fisherman - no middlemen. You support Finnish fishing culture and local livelihoods.
How it works
How to buy fresh fish on Willit
Browse available fish
Open Willit app and browse fishermen's fresh catches. You can filter by species, location and price. You see exact details about the fish, fisherman and fishing area.
Select fish and place order
Choose your desired fish and quantity. You can order immediately available fish or pre-order future catches. Payment is securely confirmed through Paytrail service.
Fisherman confirms order
Fisherman confirms the order and informs pickup/delivery time. You receive notification when fish is ready for pickup or will be delivered to you.
Pick up or receive delivery
Pick up fish from agreed location or receive home delivery. Fish is properly handled and stored in cold chain. Enjoy the freshest possible fish!
Benefits
Why buy fish directly from fisherman?
Direct sales from fisherman offers benefits to both buyer and fisherman. Fresher fish, better price and support for local livelihood.
- Freshest possible fish - often from catch to you in under 24 hours
- You know exactly where the fish comes from and who caught it
- You support Finnish fisherman and local livelihood
- Better price-quality ratio than store fish counter
- You can pre-order desired fish and quantity
- Sustainable and responsible - you support small-scale fishing
- Direct contact with fisherman - you can ask for preparation tips
Start ordering fresh fish
Over hundred fishermen across Finland offer fresh catches daily. Perch, pike-perch, whitefish, salmon and many other species available immediately or for pre-order. Join Willit community and find your local fisherman.
Free registration · Pay securely · Willit buyer protection
FAQ
Frequently asked questions
How fresh is the fish?
Fishermen state the exact catch date and time. Most often fish is available within 12-24 hours of catching. Fish is stored properly in cold chain and delivered refrigerated.
How do I know the fish is legally caught?
All Willit fishermen are registered and comply with fishing and food legislation. Every fish is traceable to a specific fisherman and fishing area. Fishermen state the fishing method and area.
Can I pre-order fish?
Yes! Many fishermen offer pre-ordering. You can reserve your desired species and quantity in advance, and the fisherman will notify when fish is available. This ensures you get the fish you want.
How is the fish delivered?
Most fishermen offer either a pickup point or home delivery. Delivery methods and areas vary by fisherman. Fish is always delivered in cold chain, refrigerated or on ice.
What if the fish is not fresh?
Willit buyer protection protects the buyer. If the fish doesn't match the description or is not fresh, you can complain and get your money back. Fishermen are committed to delivering quality, fresh fish.
Is the fish filleted or whole?
This varies by fisherman. Some offer whole fish, some filleted, some both. The product description states the exact form. You can also ask the fisherman if you want the fish filleted.
Start now
Start ordering fresh fish
Over hundred fishermen across Finland offer fresh catches daily. Perch, pike-perch, whitefish, salmon and many other species available immediately or for pre-order. Join Willit community and find your local fisherman.